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It's the kick-off: How to give your look the football fever makeover


It's the kick-off: How to give your look the football fever makeover

A football-inspired men's grooming guide for transformation hair and beard styles

  • Find your style4 MIN LONG
  • Find your styleLOW EFFORTS
  • Find your style9 PRODUCTS

June 2020

By Holden McIntosh

The football field has always been an opportunity to experiment with men’s grooming and David Beckham’s style has always been ahead of the game, setting the ball in motion for the rest of the world. These days, there’s hardly a man on the field that doesn’t have a directional, eye-catching look and we’ve got David Beckham to thank for that.

In the spirit of experimentation and competition, we teamed up with a couple of likely lads to come up with five directional looks, perfect for the field to show that when you look good, you feel good and when you feel good, you play good, as evidenced by our men on film. A strong look makes a strong game, so in the coming weeks, we’ll be showing you how to recreate each of the styles from our campaign video with easy-to-follow, step-by-step tutorials.

For Beckham himself, some of his best looks came about right around this time of year - during competition. Ever since his first appearance on our screens in 1995, as a 19-year-old midfielder for Manchester with a wholesome head of blonde locks, he’s had an ever-evolving roster of looks, each one more directional and daring than the next. From the slick back to the close crop and even longer lengths, there’s few hairstyles your man hasn’t tried – some with more success than others, (*cough* cornrows *cough*) – but when he got it right, he set the men’s grooming world on fire.

Take, for example, the spikey, frosted tips from Niigata, June 2002; the sweeping gold curtains at Bratislava that same year in October; his super short buzz cut in Lisbon in June 2004 or later that year in Skopje when he pulled his grown-out mid-lengths into a half-up, half-down look, well before the manbun was the major look it is today.

So, to get you in the spirit of experimentation, take a sneak peek at some of the vital stats of our polished players and the cheat sheet of how to get their looks. Not only will we show you how to recreate these baller looks, we’re asking you to show us that you’re #GameReady. .


Take a photo of your best football fever look and share it, tagging @House99 and #GameReady. David Beckham will personally choose his favourites and the best four looks will be in the running to win big – including the chance at a signed football from Beck’s. Head to our House 99 Instagram channel for more details.

But for now, read up on those looks…


Player: Olivier

Key strengths: Skin + Hair

Kit must-have: Greater Look Face Moisturiser

Tactical overview: “Olivier turned up with a fresh cut, very sharp fades on the sides and a little length on top,” says Duchemin. “Firstly, we washed his face with the Purefectly Clean Face Wash and moisturized with the the Greater Look Face Moisturiser to get him fresh for the field.”

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